Writing, and whatever else.

Posts and long-form thoughts on data, technical marketing, and more, collected in chronological order.

Emerging Data Trends in Digital Marketing

The marketing analytics space has fundamentally shifted with AI capabilities, privacy imperatives, and changing information behaviours reshaping how organizations leverage data strategically.

The Rising Importance of Local SEO for SMBs

Discover why local SEO is crucial for small businesses. Learn how to boost search visibility, attract leads, and outperform competitors with proven strategies.

Modern Web Design Process: Must-Haves for a Business Website

Most companies try to stay ahead of the curve when it comes to visual design, but for Planetaria we needed to create a brand that would still inspire us 100 years from now when humanity has spread across our entire solar system.