Writing, and whatever else.

Posts and long-form thoughts on data, technical marketing, and more, collected in chronological order.

Emerging Data Trends in Digital Marketing

The marketing analytics space has fundamentally shifted with AI capabilities, privacy imperatives, and changing information behaviours reshaping how organizations leverage data strategically.

The Rising Importance of Local SEO for SMBs

Discover why local SEO is crucial for small businesses. Learn how to boost search visibility, attract leads, and outperform competitors with proven strategies.