Skills

What I love to do, and what I do best.

Skills

  • Marketing Strategy & Execution

    Developing and implementing data-driven marketing strategies for enterprise clients that drive measurable business outcomes. I transform performance data into growth strategies, lead cross-functional initiatives, and leverage competitive intelligence to turn marketing challenges into opportunities.

  • Digital Analytics

    Helping teams understand how people interact with digital experiences through accurate measurement, experimentation and testing, forecasting, and turning insights into clear actions that improve marketing and business results.

  • Marketing Technology

    I help bridge the gap between marketing strategy and technical implementation with knowledge across a range of web technologies to help marketing teams navigate complex challenges while maximizing ROI on their digital initiatives.

  • Data Viz & Database Management

    Querying, manipulating, and analyzing data across API and database systems to transform raw information into clear, compelling visual narratives through custom reports that tell meaningful stories and effectively communicate insights.

  • Programming & Automation

    Leveraging Python to process data, automate reporting workflows, and build integrations through APIs and webhooks to streamline data collection and analysis.

  • Front-End Development & Tracking Implementation

    Specializing in maximizing data collection through complete tracking system implementation. Using HTML, CSS, and JavaScript to build robust tracking frameworks and develop modern and responsive websites.

Tools

  • Analytics & Tag Management

    Expertise in GA4, Adobe Analytics, and Adobe Target for web measurement, segmentation, attribution, and experimentation. Experienced in implementing client and server-side tagging architectures through Google Tag Manager, including data layers, dynamic consent management, and custom event tracking.

  • Looker Studio, PowerBI & Tableau

    Creating custom dashboards with calculated fields and blended data sources that turn complex data into clear, actionable insights for both technical and non-technical stakeholders.

  • Data Warehousing & SQL

    Writing and optimizing queries across BigQuery, Snowflake, and Redshift to filter, combine, and present data for marketing attribution, user behavior analysis, and performance reporting.

  • Python

    Building data processing pipelines, automating reporting deliverables, and working with analytics APIs to streamline repetitive workflows and extend platform capabilities.

  • AI & LLM Tooling

    Using large language models and AI-powered automation to streamline reporting, accelerate analysis, and build intelligent workflows through prompt engineering and API integrations.

  • Apps Script & Excel VBA

    Creating custom functions, automated reporting workflows, and integrations that turn spreadsheets into powerful business tools by pulling and manipulating data from multiple sources.