Skills & Software

As an SEO Specialist, I work to develop informed strategies and deliverables such as keyword research, technical SEO maintenance, optimized metadata, content optimization and data analysis that contribute to growing organic search traffic for clients across a range of industries.

I use my knowledge of HTML, CSS, and JavaScript to build unique performance-focused websites that drive results, improve your rankings, and grow the authority of their business online.

I use critical thinking and data analysis skills to create reports that present user, conversion and organic search data in custom reports to communicate this information effectively to key stakeholders.

Using data gathered during research, I can help identify the biggest opportunities for website structure expansion and hierarchy based on relevancy, organic search volume, and competitive landscape.

I have extensive experience conducting competitive research, reviewing and analyzing data to identify trends, and presenting this information in an actionable format to support data-driven strategies.

I can build and fully customize websites using popular content management systems including WordPress, Webflow and Shopify.

I am experienced with Google Analytics (including GA4) and Search Console to analyze user behaviour and identify organic search trends. I am also familiar with using tags, triggers, and variables to simplify and scale advanced tracking configurations.

I have extensive experience using Google Sheets to create polished deliverables for clients, as well as using Google Data Studio to deliver automated reports that present website, organic search, and third-party data sources in a variety of formats through fully customized, and easy to understand dashboards.

I use Figma primarily as a design tool, but also as a virtual whiteboard I use for all kinds of collaborative and visual work.