Skills

What I love to do, and what I do best.

Skills

  • Data Management & Consulting

    Developing and implementing strategies that ensure data accuracy and integrity across systems. Working closely with stakeholders to help them leverage their data effectively while optimizing collection processes to drive better decision-making.

  • Technical Marketing

    I help bridge the gap between marketing strategy and technical implementation with knowledge across a range of web technologies to help marketing teams navigate complex challenges while maximizing ROI on their digital initiatives.

  • Marketing Strategy & Execution

    Developing and implementing data-driven marketing strategies that drive measurable business outcomes. By transforming performance data into actionable insights, I help guide marketing teams, lead cross-functional initiatives, and collaborate with stakeholders at all levels to turn marketing challenges into opportunities.

  • Data Viz & Database Management

    Querying, manipulating, and analyzing data across API and database systems ti transform raw information into clear, compelling visual narratives through custom reports that tell meaningful stories and effectively communicate insights.

  • Front-End Development & Tracking Implementation

    Specializing in maximizing data collection through complete tracking system implementation. Using HTML, CSS, and JavaScript to build robust tracking frameworks and develop modern and responsive websites.

  • Programming & Automation

    I can help leveraging Python to process data and automate tasks. I'm also experienced in using APIs and webhooks to automate data collection, and integrations.

Tools

  • Analytics & Tag Management Systems

    I specialize in implementing analytics to collect marketing and user behaviour data, with expertise in both client and server-side tagging architectures. I also have experience configuring data layers, dynamic consent management, and custom event tracking through tag management systems like Google Tag Manager to ensure precise and compliant data collection.

  • Looker Studio, PowerBI & Tableau

    I work with Looker Studio, PowerBI, and Tableau to turn complex data into clear, actionable insights. I create custom dashboards with calculated fields and metrics that tell a compelling story. By blending and joining data from various sources, I make it easy for everyone—whether they're data-savvy or not—to understand the numbers that matter most to their business.

  • Apps Script & Excel VBA

    Create custom menus, functions, and integrations that turn Google Sheets into powerful business tools. My scripts can pull data from multiple sources, automate reporting, and workflows for data manipulation. I've also worked with Excel VBA to develop time-saving macros and custom functions.

  • Data Warehousing

    Experience with managing data storage and writing queries to filter, combine, and present data to communicate findings effectively using platforms like BigQuery, Snowflake, and Redshift.

  • Figma

    I use Figma primarily as a design tool, but also as a virtual whiteboard I use for all kinds of collaborative and visual work.